Google Ads at DMD begins with the business objective, audience and current customer journey. We define the scope, responsibilities, approval points and measures before selecting channels or tools. A high-intent acquisition channel designed around relevance, control and ongoing optimisation.
What the engagement covers
The work is shaped around the business situation rather than a fixed list of tactics. The agreed scope may combine research, planning, production, platform configuration, management and performance review.
Keyword research
Account structure
Search campaigns
Negative keywords
Ad copy
Conversion and quality review
How success is measured
Measures are selected to match the objective. They can include qualified enquiries, booked conversations, visibility, conversion rate, acquisition efficiency, sales progression, response speed or operational time saved. No outcome is guaranteed, and reporting distinguishes channel activity from commercial progress.
Frequently asked questions
What happens before work begins?
DMD reviews the objective, current assets, responsibilities, dependencies and measurement requirements. The proposal then confirms the deliverables, timeline, approvals and costs.
Who owns the accounts and assets?
Where practical, accounts are created or managed under client ownership with appropriate access for delivery and reporting. Final ownership is documented in the proposal.
How are changes approved?
Material design, content, campaign, tracking and technical changes are presented for review. Nothing is released until the designated approver gives written confirmation.