Media Production · Promo Videos
Teasers, highlight reels and brand promos filmed at real moments in the UAE, then edited into separate versions for every channel where you will share them.
Dubai runs on launches, openings, conferences and exhibitions, and most of them are forgotten a week later because nobody captured them properly. A promo video turns a real moment into something you can keep using: a teaser before the day, a highlight reel after it, and short clips for months of posts. Our promo video production covers events, product launches and brand stories for businesses in Dubai and across the UAE.
What separates a promo from a commercial is that you cannot reshoot the moment. The keynote happens once and the ribbon is cut once. So the planning is about being in the right place, with sound, when it matters.
Types of promo
Each type has a different job, so each is edited differently.
Built before the date from venue footage, past event material or motion titles, to drive registrations and remind people to attend.
The atmosphere, the crowd, the key speakers and the best reactions, cut to music with speaker names and the event branding on screen.
The reveal, the product in hand, first reactions and a clear line about where to buy, ready to publish the moment the embargo lifts.
A new clinic, restaurant, showroom or office shown as a visitor experiences it, from arrival to the details that make it worth the trip.
Your team, your process and the people you serve, filmed on a normal working day with short interviews that explain why the business exists.
Single ideas pulled from talks and panels, each one captioned and able to stand alone as a post for a speaker or sponsor to share.
A product launch promo is usually half made before launch day. Close product shots, packaging, the founder explaining the idea and any location footage can be filmed early under embargo, then held. On the day itself the coverage is only the reveal, the reactions and the atmosphere, which are slotted into an edit that is already structured. That approach keeps the finished promo ready when the announcement goes out, instead of arriving after the conversation online has already moved on. It also means the embargoed footage is stored and shared only with the people you name in the brief.
Planning an event shoot
Before the day, we work from the organiser’s running order and mark each moment as essential, useful or optional. That tells us where to be, when to switch between the stage and the floor, and what can be missed without hurting the edit.
Permits and people
The Dubai Film and TV Commission states that filming permits are required on government operated and private locations, for every media platform including online, and that private locations need a no objection certificate from the owner. Many event venues, hotels and malls among them, are privately operated, so the permit and the venue owner’s permission are both checked as part of the plan. Our commercial videography page sets out the DFTC requirements in more detail.
Crowds need care too. Article 44 of UAE Federal Decree Law No. 34 of 2021 makes it an offence to use technology to invade someone’s privacy without consent, including by photographing people in public or private places. For event promos, that means visible filming notices at registration, a quiet word before close ups, written releases for anyone interviewed, and removing people who ask not to appear.
Edits per platform
A three minute recap posted everywhere performs badly nearly everywhere. We plan the versions at the proposal stage.
| Edit | Format | Best use | What changes in the cut |
|---|---|---|---|
| Full recap | 16:9 horizontal | YouTube, website, sponsor reports, next year’s sales deck | Room for speaker names, sponsor thanks and a proper story arc |
| Instagram and Facebook video | 9:16 vertical | Feed, Reels and Stories | Meta recommends 1080 by 1920 pixels for feed video and marks captions as recommended; the hook comes first |
| YouTube Short | Vertical or square | Channel discovery | YouTube Help lists Shorts as up to three minutes with a square or vertical ratio |
| LinkedIn clip | Square or horizontal | Company page, speaker and sponsor shares | Led by an idea or a quote rather than music and atmosphere |
| Screen loop | As the AV supplier specifies | Stand screens, reception displays | No sound, no reliance on voice, loops cleanly |
After the edit
The clips from one event can feed a content calendar for weeks. Social media marketing plans how they are released, social media copywriting writes the captions in Arabic and English, and logo animation gives every edit a consistent opening and end frame.
For content filmed specifically for social channels rather than around an occasion, see social media videography, and for everything else, media production services.
From the blog
Who applies for a Dubai filming permit, when a script needs clearance and what a brand should prepare before an ad or photo shoot.
Read the article
How UAE cybercrime and data protection law apply when your marketing shows real people, and how to collect consent you can prove.
Read the articleStraight answers
Yes, but the venue and organiser rules still apply to you. Exhibition halls often have their own filming conditions for stand holders, so we ask for the exhibitor manual early and plan the coverage around your stand and sessions.
Raw footage delivery is agreed in the proposal rather than assumed. Many clients ask for selected clips of speakers and products so their own team can make extra posts later, and we list exactly what is included.
It is set out as a fixed written quote, scoped to your brief. The hours of coverage, number of locations, interviews and the number of edited versions are the main factors.
Yes. Interviews are arranged in advance where possible, each person signs a release before filming, and questions are shared with them beforehand so answers sound natural rather than rehearsed.
A promo can be used in ads, but it is built from real footage of an occasion or a business at work. If you need a scripted concept with actors and a storyboard written to one message, our commercial videography page covers that process.
Sources
Fixed price, in writing
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