Design Services · Logo
A logo that holds up from a favicon to a shopfront sign, delivered as a complete pack of vector, transparent, mono and Arabic versions so nobody in your team ever has to screenshot it again.
What makes a logo work
Most logo problems we see from businesses in Dubai are not about taste. They are practical: a mark with fine detail that turns into a smudge as a browser tab icon, a wide wordmark that cannot fit a round Instagram avatar, or an English only logo that looks lost next to the Arabic on a shop sign. Logo design in the UAE has to account for all of those from the first sketch.
So we test concepts at their extremes early: a few pixels wide, embroidered size, in one colour, reversed out of a dark photo and beside Arabic text. A concept that fails those tests is dropped before you invest time falling in love with it.
The logo pack
The logo is only as useful as the files you can find on the day a printer, developer or exhibition stand builder asks for them. Every pack comes with an index explaining which file suits which job.
| File | Versions | Use it for |
|---|---|---|
| SVG | Full colour, mono black, mono white | Websites, apps and anywhere a developer needs sharp scaling at any size |
| PDF and EPS vector | Print colour, full colour, mono | Printers, signage makers, vehicle wraps, embroidery and promotional items |
| PNG with transparent background | Several pixel sizes in colour and mono | Office documents, presentations, marketplace profiles and quick social use |
| JPG | On white | Forms and portals that refuse transparent files |
| Favicon set | Square symbol at multiple sizes | Browser tabs, bookmarks and search results |
| Profile avatar | Symbol centred for a circular crop | Instagram, LinkedIn, TikTok, WhatsApp Business and Google Business Profile |
| Lockups | Horizontal, stacked and symbol only | Wide headers, narrow sidebars and tight spaces |
On favicons, Google Search Central states the icon must be square and at least 8 × 8 px, recommends larger than 48 × 48 px so it looks good across surfaces, and asks that the favicon URL stays stable. We supply the symbol accordingly.
Mono and reversed
Colour logos get all the attention during approval. The plain versions do most of the daily work.
For rubber stamps, engraved plaques, laser cut acrylic, single colour printing and black and white document scans.
A white version designed, not just inverted, for dark photos, uniforms and video overlays. Some marks need slightly thicker strokes when reversed.
A simple rule for how much empty space surrounds the logo and the smallest size it may be used at, so partners do not crowd or shrink it.
Arabic versions
Many businesses in the UAE show their name in Arabic as well as English on shopfronts, vehicles and printed documents. An Arabic version is best designed with the logo, rather than added later by a sign maker using whatever font is to hand.
We draw the Arabic name to match the Latin logo’s weight and character, then build lockups for both reading directions: Arabic on the right in right to left layouts, and a stacked option where width is tight. If your name has no obvious Arabic form, we agree the spelling with you and a native reader before drawing starts.
Trademark
Designing a logo does not protect it. In the UAE, trademarks are registered with the Ministry of Economy and Tourism, and that process is handled by the owner or a registered agent, not by a design studio. Here is what the Ministry’s own service page describes.
Companies, establishments and individuals can apply. The application lists the goods or services to be protected with their classification and attaches a copy of the mark as a JPEG, plus a trade licence copy for companies.
The Ministry checks the mark is not identical or similar to one already registered or applied for, and states it notifies the applicant of its decision within 20 days of submission.
If accepted, the application passes through an objection period, after which the registration certificate is issued.
An owner located outside the country must apply through a registration agent, with a notarised and legally translated power of attorney.
Summary of the Ministry of Economy and Tourism service pages as read on 13 September 2026. This is not legal advice; speak to a registered trademark agent or lawyer before filing.
Our six stages, Brief, Proposal, Create, Review, Deliver and Improve, end with the file pack, but the logo’s first real test is how it is applied. If you need colours, typography and guidelines around the mark, see brand identity design. A moving version for videos and reels is covered by logo animation. The first printed pieces are usually business cards and a company stamp, and online, your new mark goes straight into social media design. Every visual service is on the design services hub.
From the blog
What an Arabic and English brand guide must settle in writing so printers, developers and writers in the UAE apply it the same way.
Read the article
What UAE trademark law protects and refuses, how registration with the Ministry of Economy and Tourism works, and what it means for your logo.
Read the articleStraight answers
The number of initial routes is agreed in your written proposal, based on how open the brief is. We would rather show a few well reasoned directions than a wall of quick variations, because it makes the choice easier.
Yes. If your logo only exists as a low resolution image or was built in a tool that cannot export vectors, we can redraw it cleanly and produce the full file pack, keeping the design as it is or refining details you approve.
No. We design the logo and supply the image files an application needs. Registration is a legal process with the UAE Ministry of Economy and Tourism, normally handled by the owner or a registered trademark agent or lawyer.
Usually the vector file, as SVG, PDF or EPS depending on what they request, in the colour version for their process. The file index in your pack says which file suits which job, so you do not need to guess.
A logo with a proper file pack is enough for many small businesses starting out. If you are planning packaging, multiple locations or a bilingual campaign, the wider system of colours, type and guidelines saves time and inconsistency later.
Sources
Fixed price, in writing
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