+971 58 844 8631 Get a quote

Amazon listing optimisation

Amazon store SEO for Amazon.ae sellers in Dubai and the UAE

Titles, bullet points, backend search terms, images and A+ content reworked to Amazon's current UAE requirements, so your products can be matched to what shoppers search for.

Get a fixed quote WhatsApp
  • 4.7 Google rating
  • 200+ clients
  • In Dubai since 2018
45 minutesto a fixed written quote

Amazon.ae search can only return a product if the listing gives it something to match. Amazon’s UAE help pages say this directly: search terms are used for matching between a product and a shopper’s query, and listings that break detail page rules may be suppressed from search until they are fixed. For sellers in Dubai and across the UAE, Amazon store SEO means getting the item name, bullet points, hidden search terms, classification and images right, then adding A+ Content where your brand qualifies.

This is optimisation for Amazon’s own search, part of our ecommerce marketplace services. For Google rankings on your own store, see ecommerce SEO.

The rulebook

Amazon.ae SEO listing requirements we write to

Our Amazon SEO work is taken from Amazon Seller Central pages that apply to selling in the UAE. These rules are stricter than many older listings on the site, which is one reason those listings underperform.

FieldAmazon’s requirement
Item name (title)No more than 75 characters including spaces for all product types except media; no promotional phrases; none of the characters ! $ ? _ { } ^ ¬ ¦; no word more than twice, brand names included
Bullet pointsAt least three, each 10 to 255 characters, starting with a capital letter, no end punctuation, semicolons between phrases, no emojis, ASINs, contact details or unverifiable claims
Search termsKept under 250 bytes; if the field is over the limit, none of its terms are indexed
ClassificationItem type keywords and Browse Tree Guides place the product in the correct browse node
Main imagePure white background (RGB 255, 255, 255), product filling 85% of the frame, whole product shown once, no text, badges or props
Image filesAt least 500 pixels on the longest side to upload, 1,000 or more to enable zoom; Amazon recommends at least six additional images and one video

Backend search terms

The hidden field most Amazon UAE listings get wrong

In Amazon SEO for UAE sellers, shoppers never see the search terms field, which is exactly why it gets neglected or abused. We often find it empty, filled with the brand name again, or stuffed past the byte limit, which on Amazon means the whole field is ignored rather than trimmed.

Bytes are not characters. Amazon notes that letters and numbers count one byte each, while accented and other complex characters take more. A field mixing English with Arabic or other scripts fills faster than a character count suggests, so we measure in bytes before saving.

What goes in, what stays out

  • Synonyms, alternate names and abbreviations
  • Spelling variations, never deliberate misspellings
  • Singular or plural, not both
  • Lower case, spaces between words, no repeats
  • No brand names, your own or anyone else’s
  • No ASINs, “new”, “on sale” or subjective words like “best”
  • No stop words such as “and”, “for” or “with”

Detail page content

Bullets, images and A+ Content for Amazon.ae shoppers in the UAE

In Amazon SEO for the UAE, once a product appears in results, the detail page has to answer the shopper’s questions faster than the listing next to it.

Bullet points

Amazon’s recommended structure is a short header, a colon, then the detail. We write one distinct benefit per bullet and keep them consistent with the title and attributes. Amazon also lists claims it removes, such as “eco friendly” or “anti bacterial”, so we take those out before anything is uploaded. Long form copy can come from our product description writing service.

Image set

We audit the main image against Amazon’s white background and 85% fill rules, then plan secondary images: angles, scale, in use, and the details buyers ask about in questions. Where new shots are needed we brief our ecommerce product photography team.

A+ Content

A+ Content is available to brand owners and authorised resellers, with basic and premium modules at no additional cost according to Amazon. Brand Registry needs a pending or registered trademark and the brand name on the product or packaging. We plan modules, write copy and brief the imagery.

Reviews and ads

Amazon SEO: reviews you earn and Sponsored Products you pay for

In Amazon SEO for UAE sellers, reviews affect whether a shopper clicks, but the rules are strict. Amazon’s UAE help page says sellers and manufacturers are not allowed to review their own products or negatively review a competitor’s. We do not offer review schemes of any kind. What moves reviews in the right direction is a listing that describes the product accurately, so fewer buyers feel misled.

Sponsored Products are ads for individual listings that appear in shopping results and on product detail pages, and you pay for clicks. Their search term reports are the best evidence of which phrases real UAE shoppers use, so we feed the winners back into titles, bullets and backend terms.

Signs a listing needs this work

  • Title longer than 75 characters or flagged in Manage All Inventory
  • Search terms field empty or over 250 bytes
  • Main image on a coloured background or showing packaging
  • Fewer than three bullet points, or bullets repeating the title
  • Ads spending on terms that never appear in the listing

The engagement

How we run an Amazon store SEO project

In our Amazon SEO service for UAE sellers, you stay in control of the account. We work with the access you grant and document every change.

  1. Brief

    You share the ASINs in scope, your brand status and any suppression or rejection messages.

  2. Proposal

    A written fixed price proposal naming the ASINs and fields covered.

  3. Create

    Keyword research from Amazon search suggestions and ad reports, then titles, bullets, search terms and A+ plans in a review sheet.

  4. Review

    You approve the copy before we update the listings in Seller Central.

  5. Deliver

    Changes are uploaded, and we check that none were suppressed or overwritten.

  6. Improve

    On a monthly retainer, we refresh terms from new ad data and handle new ASINs.

We are not part of Amazon’s Service Provider Network and have no special access to Amazon search. Amazon may not use every keyword supplied, and account operations such as stock and health are covered by Amazon seller account management. For campaigns outside Amazon, see pay per click advertising.

Ecommerce Marketplace Services

Related services in Dubai

See all

From the blog

Guides on this topic

All articles

Straight answers

Frequently asked questions

Why do my products not show up for obvious searches?

The usual causes are a missing or overfilled search terms field, a product classified under the wrong item type, or a title that has been suppressed for breaking the title rules. We check all three before rewriting anything.

Do I need Brand Registry for this work?

Not for titles, bullets, search terms and images. A+ Content is for brand owners and authorised resellers, so without it we focus on the standard detail page fields.

Can you get us more reviews?

We will not buy, swap or write reviews, and Amazon does not allow sellers to review their own products. What we can do is make the listing accurate, so the reviews you do receive reflect a product that matched its description.

Do you manage Sponsored Products campaigns?

We can, as a separate line in the proposal. Most sellers find it useful because the search term reports from ads tell us which words belong in the listing.

Does this help my listings rank on Google?

That is not the aim. This work is for Amazon's own search. For Google visibility of your own store, see our ecommerce SEO page.

Sources

  1. Amazon Seller Central (UAE): Product title requirements and guidelines accessed 13 September 2026
  2. Amazon Seller Central (UAE): Use search terms effectively accessed 13 September 2026
  3. Amazon Seller Central (UAE): Product bullet point requirements accessed 13 September 2026
  4. Amazon Seller Central (UAE): Product image guide accessed 13 September 2026
  5. Amazon Seller Central (UAE): Search optimization accessed 13 September 2026
  6. Amazon Seller Central (UAE): A+ Content guide accessed 13 September 2026
  7. Amazon Seller Central (UAE): Customer product reviews accessed 13 September 2026
  8. Amazon UAE: Amazon Brand Registry accessed 13 September 2026
  9. Amazon UAE: Advertising on Amazon accessed 13 September 2026

Fixed price, in writing

Send your brief. Get a scope and a price within 45 minutes.

  • One fixed number, agreed in writing before work starts
  • No obligation, and no pressure to sign
  • English and Arabic work, with proper right to left layout
  • One team for design, marketing, web, media and copy
+971 58 844 8631 sales@codeeo.com

Get your fixed price quote

Written scope and price within 45 minutes in business hours. No obligation.

By sending this you agree to be contacted about your enquiry. Privacy policy

Call WhatsApp Get a quote