Google Business Profile setup in Dubai: a step by step guide for UAE businesses
Create or claim your Google Business Profile, pass verification and keep ownership in your company's hands. A practical guide for Dubai businesses.
Read the articleWeb Services · Maintenance
Planned updates, tested backups, uptime checks and security patching for UAE business websites, with the forms, tags and campaign pages checked as part of every cycle.
A website rarely fails all at once. A plugin update quietly stops the contact form sending, an expired certificate throws a browser warning on the page your Google Ads point to, or a tag is removed and conversions stop recording while the budget keeps spending. Our website maintenance service for Dubai and UAE businesses is built around catching those small failures, because on a marketing site they cost real enquiries long before anyone notices a problem.
The work is deliberately unglamorous. Nothing about the site should look different after a maintenance cycle; what changes is that the software underneath is current, the backups are proven, and the routes a visitor takes to contact you have been tested by a person.
Maintenance is part of our web services group. It suits sites we built through website development and sites built elsewhere, after an onboarding audit.
The checklist
The exact cadence for website maintenance in Dubai is agreed in your proposal, and this is the full list we work from, grouped by the risk each task reduces.
| Area | Task | Why it matters |
|---|---|---|
| Updates | CMS core, plugins and themes updated after a fresh backup, major releases tested on staging | Flaws fixed in newer releases stay open on older ones |
| Updates | Server PHP version reviewed against the supported branches | Unsupported versions stop receiving security fixes |
| Backups | Database and files backed up, stored in more than one location, restore tested periodically | A backup nobody has restored is only a hope |
| Uptime | External checks on the homepage and key landing pages, alerts to our team and yours | You hear about downtime from us, not from a customer |
| Security | Admin accounts reviewed, two step login enforced, unused plugins and themes removed | Fewer ways in means fewer things to patch |
| Security | Search Console Security Issues report and malware scan results checked | Hacked content can get pages flagged in search |
| Marketing | Test submissions on every form, WhatsApp and call buttons clicked, tags confirmed firing | Protects lead flow and the accuracy of ad reporting |
| Marketing | Broken links, new 404 errors and redirect chains reviewed | Old campaign URLs and backlinks keep their value |
| Renewals | SSL certificate and domain expiry dates tracked | An expired domain takes email down with the site |
Updates and patching
For website maintenance in Dubai, WordPress’s own hardening guide is direct about it: keep core, plugins and themes up to date, use strong passwords with two step authentication, only install plugins from trusted sources, and delete the ones you no longer use. A common pattern we see on neglected sites is one of those basics being skipped, very often an abandoned plugin that nobody remembers installing and that has not been updated by its author in a long time.
The server matters too. PHP.net gives each release branch two years of active support followed by two years of security only fixes, after which it receives nothing. We note the branch your host runs in every report and flag it well before support ends, because a version change can affect older themes and needs testing.
Where a site needs more than routine patching, such as a wider review of how the business handles security, that sits with our cyber security service.
Backups
For website maintenance in Dubai, the WordPress documentation makes a point many site owners miss: a complete backup has two parts. The database holds your posts, pages and settings, while the files hold the core software, themes, plugins, uploads and configuration. Downloading the site folder alone misses the database entirely.
The same guidance recommends keeping several recent backups in different places, for example on the server, in cloud storage and offline. A backup stored only on the hosting account disappears with it if the account is suspended or compromised. We agree retention with you and run a test restore to a staging copy at intervals set in your plan.
Monitoring
Monitoring is only useful if the response is clear. This is the sequence we follow.
An external monitor checks your homepage and the landing pages your campaigns use. When a check fails, both our team and your named contact are notified.
During business hours we confirm whether the fault is the site, the host, the domain or DNS, and tell you what we found.
Site level faults are fixed or rolled back from backup. Hosting or network faults are raised with the provider, and our cloud services team can help if the hosting itself needs changing.
The incident, cause and fix go into your next report, along with anything that would stop it happening again.
We do not offer round the clock monitoring or response time commitments. Alerts outside business hours are handled the next working morning.
Reporting
Every website maintenance cycle in Dubai ends with a short report in plain English that answers four questions.
Every update applied, with version numbers.
Security warnings, failed checks and removed plugins.
Forms and key events confirmed, with gaps flagged for our web analytics team.
Renewals, end of support dates and recommended work.
Office IT such as laptops, email accounts and networks is outside website maintenance and handled by our IT support service.
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Read the articleStraight answers
Yes. We start with an onboarding audit: access, hosting, installed plugins, custom code and how the site was deployed. If something is fragile or abandoned by its developer, we tell you in writing before taking on routine care.
No, and we would rather say so plainly. Uptime alerts are checked and acted on during our business hours in Dubai. If your business needs an out of hours response commitment, you need a provider built for that, and we can work alongside them.
Any update can conflict with a theme or plugin, which is why larger updates are applied on a staging copy first and checked before going live. A fresh backup is taken immediately before changes, so a failed update can be rolled back.
Small edits can be included if agreed in the scope, such as swapping an image or changing office hours. New pages, redesigns and new features are quoted separately so the maintenance plan stays predictable.
You receive a fixed written proposal based on your platform, the number of plugins and integrations, and which checks you want. It arrives within 45 minutes during business hours and carries no obligation.
Sources
Fixed price, in writing
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