How Filming Permits Work in Dubai: A Guide for Brands
Who applies for a Dubai filming permit, when a script needs clearance and what a brand should prepare before an ad or photo shoot.
Read the articleMedia Production Services
Product photos, advertising films, promo videos, logo animations, app previews and social content for businesses in the UAE, each planned around where the files will be used.
Photos and videos are only useful if they fit the place they end up. A product photo that fails Amazon’s main image rules, a horizontal ad forced into a vertical Reels slot, or an app preview rejected by Apple all cost time and money to fix. Our media production services for businesses in Dubai and across the UAE start from that end point: the marketplace, platform, store or screen, and its specifications, then work back to the shoot.
Codeeo, established in Dubai in 2018, has worked with more than 200 clients across 10+ industries. This group of services covers seven types of visual content, each with its own page explaining the rules, formats and planning involved.
Services
Choose a service to see the specifications it is built to and what you receive.
Listing images for Amazon.ae, Noon and your own online store, planned SKU by SKU so every file passes marketplace checks and still makes a shopper stop scrolling.
ExploreScripted advertising films for paid social, YouTube, broadcast and screens, planned from the media plan backwards so every cut fits the placement it is bought for.
ExploreTeasers, highlight reels and brand promos filmed at real moments in the UAE, then edited into separate versions for every channel where you will share them.
ExploreYour existing logo brought to life as a short sting, an outro, an app loader or an email GIF, delivered in MP4, transparent video, Lottie and GIF so it works wherever it is placed.
ExploreShort videos that show your app or website actually working, built to Apple's app preview specifications, Google Play's promo video rules and the way web pages autoplay video.
ExplorePlanned content shoots that give your Instagram, Facebook and LinkedIn a steady supply of real photos of your people, place and work, cropped for every placement and cleared for use.
ExploreReels, Shorts, TikToks and Stories filmed in batches as planned series, edited vertical first, and captioned in Arabic and English so they work with the sound off.
ExploreChoosing
Several of these sound alike. The difference is usually where the content will be used and whether the moment can be staged.
| If you need | The right service | What sets it apart |
|---|---|---|
| Listing images for Amazon.ae, Noon or your online store | Ecommerce product photography | White background main images and exports built to each marketplace’s image rules |
| A scripted advert for paid social, YouTube or screens | Commercial videography | Script, storyboard, casting, locations and permits, with cuts for every placement |
| Coverage of an event, launch or opening | Promo videography | Planned around a real moment that happens once, edited into teasers and highlight reels |
| Your logo in motion for videos, apps and email | Logo animation | Short versions delivered as MP4, transparent video, Lottie and GIF |
| A video for your App Store or Google Play listing, or a product tour | App and website preview videos | Captured from the real product to Apple and Google specifications |
| A steady supply of photos for your feed | Social media photography | Content shoots matched to your posting calendar, cropped for feed and Stories |
| Regular Reels, Shorts and TikToks | Social media videography | Vertical video filmed in batches, with Arabic and English captions |
Every project
Whatever the format, these decide whether the finished files can actually be used.
Every marketplace, platform and screen is listed, because each one sets its own ratio, length, file type and content rules.
Anyone recognisable signs a release covering the uses you plan. Article 44 of UAE Federal Decree Law No. 34 of 2021 covers photographing people without consent.
The Dubai Film and TV Commission states that permits are required on government operated and private locations, across all media platforms, including online.
Arabic and English versions are planned into scripts, framing and text space from the start, not patched in after the edit.
The question clients most often forget to ask is where the content is allowed to run. A photo of a staff member cleared for your Instagram page may not be cleared for a billboard, and a music track licensed for an organic post may not cover a paid campaign. Model releases, talent usage terms and music licences are therefore written into every media proposal, listing platforms, territories and duration. That way a video that performs well organically can be turned into an advert without going back to renegotiate, and nobody is surprised by a takedown request months after launch.
Beyond the files
Visual content works hardest when it feeds a plan. Social content from these shoots can be scheduled and managed through social media marketing, adverts can be run through social media advertising, and product photos pair naturally with product description writing for complete listings.
If what you need is animated explainers or designed posts rather than filmed content, see motion graphics and social media design in our design services.
How we work
Every media project follows the same six stages, with a written fixed price proposal before any work begins.
You tell us what you need, who it is for and what it has to achieve. A short call or a WhatsApp message is enough to start.
A written scope and a fixed price within 45 minutes during business hours. No obligation.
Design, writing, production or build, done by the people who specialise in that exact work.
You see the work before it goes anywhere, comment in one place, and approve it.
Final files, live campaigns or a launched site, handed over with everything you need to use them.
Where the work is ongoing, we measure what happened and decide the next step with you.
Reviews
Codeeo holds a 4.7 rating from 24 Google reviews.
From the initial consultation to the final delivery, the team was professional, responsive, and easy to work with. They understood our requirements, provided valuable suggestions, and delivered a website that reflects our brand perfectly.
i own a rent a car agency n needed leads coming through my website, wasn't really happening before. gave codeeo a try n honestly within a month i started getting good calls, actual genuine inquiries not random ones.
The team is highly professional, responsive, and delivers quality software solutions on time. Communication was smooth throughout the project, and they paid attention to every detail.
Got SEO done for our dentist website through Codeeo, and it actually worked. Within a few weeks we started getting real leads coming in through the website, which is exactly what we needed.
Got both a mobile app and marketing/SEO done through Codeeo, and honestly the experience was really good. What stood out most was the quality of the work and the app came out solid, no major issues.
Codeeo built our app exactly the way we envisioned it. Clean design, smooth performance, and the team was professional throughout the process. Great communication and delivered on time.
From the blog

Who applies for a Dubai filming permit, when a script needs clearance and what a brand should prepare before an ad or photo shoot.
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Read the articleStraight answers
Often, yes, when both are planned in the same brief. Social photography and social video share locations and people well, while marketplace product photos and a scripted commercial usually need separate setups because the requirements are so different.
Yes, we plan shoots across the UAE. Permission requirements are checked for the specific emirate and location, so where you want to shoot is one of the first things we confirm when scoping.
Each one receives a fixed written quote, scoped to your brief, and during business hours a written proposal is sent within 45 minutes of receiving enough detail. There is no obligation to go ahead.
Yes. Bilingual work is part of how we operate, from Arabic subtitles and voiceovers to right to left text overlays and separate Arabic app previews.
Sources
Fixed price, in writing
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In business hours you will have it within 45 minutes. Check your inbox for the confirmation.