Copywriting · English and Arabic
Words for websites, articles, social posts, emails, app screens and product listings, written for readers in Dubai and across the UAE. Every piece starts from a brief and is checked before it reaches you.
What this covers
Copywriting services are the part of your marketing that people actually read. A business in Dubai usually needs them in several places at once: a website in two languages, a blog that answers real questions, captions that work on a phone, emails that respect consent, clear labels inside an app, and listings that pass marketplace checks. Each of those has its own rules, so each has its own service below.
Services
Open any card for the detail: what the deliverable includes, the platform or legal rules that shape it, and what we need from you.
Researched articles for UAE businesses, built from a written brief, sourced to primary documents and edited before you publish. Written to answer the questions your buyers actually ask.
ExploreCopy for every page of your site, planned around what each page has to do. Written in English and Arabic for businesses in Dubai and across the UAE, with search basics built in from the first draft.
ExploreHooks, captions and hashtags written for the way people scroll in the UAE. Each post is written to its platform's own limits and in the Arabic register your audience actually uses.
ExploreSubject lines, preview text and body copy that people in the UAE open, read and act on. Written with consent in mind, from the sign up form to the unsubscribe line.
ExploreThe words inside your product: buttons, form labels, error messages and empty screens. Written in English and Arabic for users in the UAE, with right to left layouts and accessibility treated as requirements.
ExploreTitles, bullet points and descriptions written to each marketplace's own listing rules, in English and Arabic. For UAE sellers on Amazon.ae, noon and their own online store.
ExploreMarketing, website and app content translated between Arabic and English for audiences in the UAE, or rewritten through transcreation when a line needs to work in its own language. This is not legal or certified translation.
ExploreChoosing
Choosing the right copywriting services in Dubai starts here: buyers often ask for “content” when the real issue is narrower. This table maps common symptoms to the service that fixes them.
| What you are seeing | Likely service | What you receive |
|---|---|---|
| Visitors land on the site but do not enquire | Website content writing | Page by page copy with headings, calls to action and SEO basics |
| Nobody finds you for the questions buyers type into Google | Article and blog writing | Researched, sourced articles built from a written brief |
| Posts go out, but captions feel generic or get cut off | Social media copywriting | Hooks, captions and hashtags written to each platform’s limits |
| Emails are opened rarely, or sign up forms feel risky | Email copywriting | Subject lines, preview text, body copy and consent wording |
| Users abandon forms or contact support about the app | UX writing | Microcopy, error messages and string files in both languages |
| Listings are rejected or look thin next to competitors | Product description writing | Titles, bullets and descriptions that follow Amazon and noon rules |
| You have good English material and need an Arabic version | Arabic and English translation | Marketing and website translation or transcreation |
Briefing
With copywriting services in Dubai, most rewrites happen because a decision was never made at the start, not because the writing was poor. Before any project begins we agree the points on the right in writing. It takes one conversation, and it means the first draft is judged against something both sides signed off.
If you are not sure about some answers, that is normal. Part of our job is asking the questions that turn a vague request into a clear one.
Two points cause the most trouble when skipped. The first is proof: a line such as “trusted by leading brands” is only usable if you can name them and they agree. The second is approval: when three managers each edit a draft separately, the result reads like three documents. Naming one approver at the start avoids both problems.
Two languages
The UAE audience is mixed. A single campaign may need to reach Emirati families, Arab expatriates from across the region, and English readers for whom English is also a second language.
Arabic copy is drafted in Arabic from the same brief, not pasted through a translation tool. Idioms, sentence rhythm and calls to action are chosen for Arabic readers.
Modern Standard Arabic suits formal and cross border communication. A lighter Gulf tone suits lifestyle and retail. We agree the register per channel, then keep it consistent.
Where copy goes into a website or app, we write with right to left layout in mind: shorter or longer strings, mirrored reading order, and mixed English terms inside Arabic lines.
Way of working
Brief, Proposal, Create, Review, Deliver, Improve. For copy, Review means you see a full draft against the agreed brief, and Improve means we look at how the words performed once they are live.
You tell us what you need, who it is for and what it has to achieve. A short call or a WhatsApp message is enough to start.
A written scope and a fixed price within 45 minutes during business hours. No obligation.
Design, writing, production or build, done by the people who specialise in that exact work.
You see the work before it goes anywhere, comment in one place, and approve it.
Final files, live campaigns or a launched site, handed over with everything you need to use them.
Where the work is ongoing, we measure what happened and decide the next step with you.
Codeeo
Digital Marketing Dubai is run by Codeeo, established in Dubai in 2018, with an office at IFZA Business Park. Copy is one part of the work; design, websites and marketing sit alongside it, so the words and the pages they live on are planned together.
From the initial consultation to the final delivery, the team was professional, responsive, and easy to work with. They understood our requirements, provided valuable suggestions, and delivered a website that reflects our brand perfectly.
i own a rent a car agency n needed leads coming through my website, wasn't really happening before. gave codeeo a try n honestly within a month i started getting good calls, actual genuine inquiries not random ones.
The team is highly professional, responsive, and delivers quality software solutions on time. Communication was smooth throughout the project, and they paid attention to every detail.
Got SEO done for our dentist website through Codeeo, and it actually worked. Within a few weeks we started getting real leads coming in through the website, which is exactly what we needed.
Got both a mobile app and marketing/SEO done through Codeeo, and honestly the experience was really good. What stood out most was the quality of the work and the app came out solid, no major issues.
Codeeo built our app exactly the way we envisioned it. Clean design, smooth performance, and the team was professional throughout the process. Great communication and delivered on time.
From the blog
Straight answers
Start where a reader first meets you and leaves without acting. For most businesses that is the website, because ads, emails and social posts all send people there. If your site already converts, move on to the channel that is growing fastest for you.
Yes. Many briefs need one language only, for example an Arabic Instagram account or an English LinkedIn page. We ask about your audience at the brief stage so the choice is deliberate rather than a default.
Each project gets a fixed written quote, scoped to your brief, so you know the cost before work starts. During business hours we send that proposal within 45 minutes, with no obligation.
Both. We research your market, competitors and any rules that apply, but the facts about your own business have to come from you. A short conversation with the person who knows the product usually gives us more than a folder of old brochures.
Yes. Editing an existing draft is often the quicker route when the facts are right but the structure or tone is not. Send the text with the brief, and we will say plainly whether it needs an edit or a rewrite.
Fixed price, in writing
Got it. Your quote is being written now.
In business hours you will have it within 45 minutes. Check your inbox for the confirmation.
