Web Banner Design
Complete banner sets in IAB standard sizes, built inside Google Display file size limits, in static, animated and HTML5 formats, with Arabic and English versions.
What you get
Display campaigns in Dubai and the UAE place your ad on news sites, apps and blogs, in whatever slot is free. That means one message has to work in a long thin strip at the top of a page, a tall column beside an article, and a tiny bar at the bottom of a phone screen. Web banner design for Dubai advertisers is the production of that full set, to the technical limits the ad networks enforce.
One approved design at a medium size that sets the headline, image, logo and button. Every other size follows it.
Each size recomposed by hand. A leaderboard puts elements side by side; a skyscraper stacks them.
Files compressed to the network limit without making the text blurry or the logo muddy.
Standard sizes
The IAB Technology Laboratory publishes a portfolio of fixed ad sizes that most publishers and ad servers recognise. It also recommends a maximum file weight for the first load of each ad, which is why we design lighter than you might expect.
| IAB name | Size in pixels | Max initial load (IAB) | Where it usually appears |
|---|---|---|---|
| Medium Rectangle | 300 × 250 | 150 kB | Within articles and sidebars, desktop and mobile |
| Leaderboard | 728 × 90 | 150 kB | Top or bottom of desktop pages |
| Super Leaderboard or Pushdown | 970 × 90 | 200 kB | Wide desktop headers |
| Billboard | 970 × 250 | 250 kB | Prominent desktop placements above content |
| Skyscraper | 160 × 600 | 150 kB | Desktop side columns |
| Portrait | 300 × 1050 | 250 kB | Tall desktop side placements |
| Smartphone Banner | 320 × 50 or 300 × 50 | 50 kB | Top or bottom of mobile screens and apps |
| Mobile Phone Interstitial | 640 × 1136, 750 × 1334 or 1080 × 1920 | 300 kB | Full screen between app or page views |
The IAB guidance also asks that an ad be clearly distinguishable from the publisher’s own content, for example with a defined border, that audio stays muted unless the user starts it, and that the initial load makes no more than ten file requests.
Google Display Network
Web banner design for Dubai clients on Google Ads accepts two kinds of uploaded display ad, and each has a hard limit. Files over the limit are rejected at upload, so we check them before they leave us.
Image ads, static or animated, must be GIF, JPG or PNG and no larger than 150 KB. Animated image ads must run for 30 seconds or less, and Google specifies that animated GIFs must run slower than 5 frames per second.
HTML5 ads are uploaded as a ZIP file containing the HTML with any CSS, JavaScript and images, and the ZIP must be 600 KB or smaller.
If you would rather give Google images and headlines and let it assemble the ad, that is a responsive display ad, which is covered on our ad design page.
Craft
Good web banner design for Dubai audiences starts small: a 320 × 50 banner gives you roughly the space of a line of text. Most of the work in a banner set is deciding what to leave out at each size.
Brand, one short message, one button. Supporting lines, badges and legal text go only into the sizes large enough to hold them.
A reader may scroll past before the sequence finishes, or catch only its resting state. We design that end frame first, so it works as a complete static ad on its own.
Arabic sets are recomposed right to left, with the logo and button moving to match reading order. Arabic text often needs more height at tiny sizes, so headlines are rewritten shorter rather than squeezed.
Visitors who have already seen your site need a different message from first time viewers. We build separate sets so your buyer can split them.
A layout that looks sharp zoomed in on a large monitor can turn to mush at 300 × 50 on a phone. Every size is reviewed at its actual pixel dimensions on a real screen before approval.
Banners that imitate a news headline or a system alert may win a click but damage trust in the brand. Ours look like your brand advertising, framed so nobody mistakes them for the page.
Delivery
Web banner design delivery for Dubai teams is organised so whoever uploads the files does not have to open each one to know what it is.
You approve the master layout and the animation storyboard, if any, before other sizes are built.
Each size is recomposed and checked at actual pixel size, not zoomed in.
Every file is measured against the limit for the network you named, and HTML5 packages are tested in a browser.
Files named by campaign, language, size and version, with a static backup for every animated unit.
Banners work best when the page they click through to matches them. See landing page design, and for buying and optimising the placements, pay per click advertising or Google Ads management. All design services are listed on the design services hub.
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Read the articleStraight answers
Start with the sizes that carry most of the inventory on the networks you buy, then add others once you see where impressions actually come from. Your media buyer's placement report is the best guide after the first week.
Static is quickest and lightest, and suits most retargeting. Animated GIF or HTML5 is worth it when the message needs a sequence, such as before and after or a product reveal, and the network accepts it.
Yes. Regional news sites, programmatic platforms and direct publisher deals each publish their own specification, and we build to that sheet instead.
By the number of sizes, formats and languages, and whether animation is involved. You receive a fixed written quote, scoped to your brief, before work starts.
Sources
Fixed price, in writing
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