Product Listing Checklist for noon and Amazon.ae Sellers in the UAE

A product listing on noon or Amazon.ae fails for predictable reasons: a missing identifier or approval, a wrong category, images that break the platform’s rules, content that contradicts itself, or Arabic that was never supplied. Working through this product listing checklist before you press submit removes most of them.

The checklist is built for sellers in Dubai and across the UAE and follows each marketplace’s own help pages as of September 2026. Both platforms revise these rules, so treat the linked pages as the final word on the day you list.

Product listing checklist: identifiers, brands and approvals

These checks decide whether a product can be listed at all. Leaving them until the end is an easy way to waste a content budget.

• Product ID on Amazon. Confirm the GTIN (EAN, UPC, JAN or ISBN). If there is none, check Amazon’s GTIN exemption conditions: private label, handmade, parts without an ID, bundles and generic products can apply; products that already have a GS1 barcode or an existing catalogue entry cannot.
• Exemption photos. Amazon asks for real photos of all six sides of the product and packaging, with the brand name permanently affixed. Removable stickers and digitally added logos are listed rejection reasons.
• Brand name spelling. Match the capitalisation on the product exactly and leave out trademark symbols, as Amazon’s formatting examples show.
• Category approval on Amazon. Check the category overview. Watches, for instance, require approval, and several categories have gated sub categories.
• Barcodes on noon. noon lists a barcode, together with price, stock and a Partner SKU, among what a product needs to go live; our noon seller account management page covers barcode setup.
• Prohibited items and keywords on noon. Check noon’s prohibited keyword sheet, the list of terms banned in line with the Ministry of Health and Prevention, and its country specific restrictions sheet if you also sell outside the UAE.

Category, brand and attributes

noon’s content quality page describes category and brand as core Seller SKU information, central to any product listing checklist on noon. If its quality check finds either was chosen incorrectly, the SKU is rejected and a new one has to be created, so this is not a field to fix later.

• Mandatory attributes at 100 percent, which noon requires before a Seller SKU can be submitted for review
• Optional attributes completed where you hold accurate data, since noon links them to customer experience and conversion
• Attribute values consistent with the title, bullets and images: a pink T shirt cannot have a black photo
• Department filled for fashion products on noon, which its content export page says became mandatory from 2 June 2026, with SKUs at risk of going offline if missing
• HS code and country of origin added if you plan to use noon’s UAE to KSA lane, where products without them stay offline

Product listing checklist: titles, bullets and search terms

Character limits and banned symbols are covered on our product description writing page. The items below are the details that still trip up otherwise compliant Amazon.ae listings.

• Title order. Amazon’s best practice order is brand, flavour or style, product type, key attribute, colour, size or pack count, then model number.
• Numerals in titles. Write “2 Pack”, not “Two Pack”.
• Parent and child titles. Put size and colour in child titles only. Amazon notes the detail page shows the parent title, and a child title appears once the item is in the cart.
• Numbers in bullets. The bullet point page asks for one to nine written in words, except in names, model numbers and measurements, with a space between digit and unit, as in “60 ml”.
• Placeholder text. Remove “N/A”, “TBD” and “copy pending” from bullets; Amazon lists them as prohibited.
• Refund promises. Lines such as “full refund” or “send it back if not satisfied” are listed as prohibited content in bullets.
• Search terms. No brand names, ASINs, temporary words such as “new” or “limited time”, and no subjective words such as “amazing”. Amazon warns that violations may suppress the ASIN, and says it may not use every keyword supplied.

Images, video and A+ banners

Image rules differ in ways that affect how a shoot is planned, so give your photographer both columns of this table, a key part of any product listing checklist for these marketplaces.

Amazon also notes that uploading an image does not mean it will be displayed, because it selects images from multiple selling partners, and a selected image can take up to 24 hours to appear.

For noon product videos, check these points from its video guidelines:

• Audio in English or Arabic only, clear and free from background noise
• MP4 recommended; minimum 480p, with 1080p or higher recommended; up to 2.5 minutes
• One brand logo per view, and licensed or royalty free music only
• No prices, discounts, shipping promises, review quotes, contact details, links or QR codes
• Every variant shown clearly identified, and nothing shown that is not in the box

noon’s A+ content currently supports image banners placed after the specifications. It allows up to 10 banners per product, uploaded separately for English and Arabic, with a recommended width of 2400 pixels, and it asks sellers not to reuse images already in the product carousel.

If people appear in your images, the consent questions in our guide to photographing people for marketing under UAE law apply to marketplace photos as much as to adverts.

Variations

• noon eligibility. Variations can be added only to products of your own brand that no one else trades, and to Seller SKUs you created yourself, another line in the product listing checklist for noon.
• Shared description. On noon the description is shared across variants, while price, stock and, for colour variants, images can differ. Write the description so it is true for every variant.
• noon Size. For apparel and footwear, select a noon Size as well as the label size. Without it the product still goes live but does not appear when shoppers filter by size.
• Groups by brand. Only parent SKUs of the same brand can share a noon attribute group.
• Amazon parent titles. Keep variation details out of the parent title, as covered above.

Arabic content

noon’s language page makes English mandatory on the UAE site, Arabic optional, and advises at least an Arabic title, warning that English only products may be hidden from the Arabic site, a detail every Arabic product listing checklist must cover. It does not translate seller content.

• Arabic title written for every SKU on noon, at minimum
• Arabic bullets and description where the category is browsed in Arabic
• Numbers, units and model codes identical to the English version
• Arabic added in bulk through Seller Lab’s content export, then reuploaded through the multiple product flow
• English and Arabic statuses checked separately, since noon shows a content status for each language

Which Arabic fields should be translated literally and which can be written more freely is explained in our post on translation or transcreation for Arabic marketing copy.

Product listing checklist: after you submit

• noon statuses. Content Pending means mandatory content is missing; QC Pending means it is with noon’s team; then Approved or Rejected, with reasons shown on the SKU’s content page. noon says it aims to decide within 2 business days.
• Rejection reasons. Fix the stated reason exactly and resubmit, rather than rewriting everything.
• Amazon suppression. Check Manage All Inventory for policy violating titles and listings missing a compliant main image.
• Existing listings. Amazon says titles that break its requirements may be automatically corrected or left out of search results, so older listings need the same checks.
• Live check. Open the product on the storefront in both languages and on a phone before starting any advertising.

How Digital Marketing Dubai can help

We work through this product listing checklist with you: auditing identifiers and approvals, writing titles, bullets and Arabic content, briefing images to both platforms’ rules, and tracking each listing to approval. We are not a noon or Amazon partner, and the marketplaces make every approval decision.

Listing optimisation is covered by noon store SEO and Amazon store SEO, and images by ecommerce product photography. Still choosing a platform? Read selling on noon or Amazon.ae: how UAE sellers choose, or browse the ecommerce marketplace services hub for a written fixed price proposal.