Small business marketing in Dubai: the first three decisions
Small business marketing in Dubai starts with three decisions: the customer, one useful enquiry and one channel to test properly.
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Digital Marketing articles for Dubai and UAE businesses
Sourced, practical guides on marketing, design, websites, media and selling online in the UAE, written by the Digital Marketing Dubai team.
Online marketing in Dubai: what each channel does and when it fits
Online marketing in Dubai works channel by channel. This guide shows what search, maps, social, email, WhatsApp and paid ads each do, and when each fits.
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The scope of digital marketing in Dubai: what it covers and what it leaves out
The scope of digital marketing in Dubai covers search, maps, social, email, WhatsApp, paid ads and measurement, and stops short of print and offline events.
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Sales and marketing alignment in a Dubai business: making the handover work
How a small Dubai business gets marketing and sales to agree on what a good lead is, who takes it, and who gets the credit.
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A digital marketing strategy for a Dubai business, built from what you already know
A one page method for planning digital marketing in Dubai from your own sales data, with channel choices, measurement and a 90 day plan.
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Social media promotion strategies that work for businesses in Dubai and the UAE
How UAE businesses get content seen beyond organic posting: boosts, warm audiences, creator ads, giveaways and fair measurement.
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PPC vs SEO in Dubai: which should a UAE business fund first?
How a Dubai business decides between paid search and SEO, how each feeds the other, and a six month split you can measure.
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Restaurant social media marketing in Dubai: what to post, film and advertise
What Dubai restaurants, cafes and cloud kitchens should post, film and advertise, and how each post should lead to a booking or an order.
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Hotel digital marketing in Dubai: winning direct bookings without fighting the OTAs
How independent Dubai hotels and holiday homes can grow direct bookings while still using the online travel agencies sensibly.
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